HOME
Personal Styling by Erica Ball
A More Intentional Approach to Personal Style
Your body, lifestyle, and personal style are unique. With over 17 years of experience, I help you understand what works for you and build an intentional wardrobe that makes getting dressed easier, shopping more purposeful, and feeling confident in your clothes second nature.














This Is for You If…
✓ You have plenty of clothes but keep reaching for the same few pieces.
✓ Your body or lifestyle has changed, and your wardrobe no longer feels like you.
✓ You’re unsure what works for your body, what to buy, or where to shop.
✓ You’ve spent money on clothes you loved in the store but rarely wear.
✓ Getting dressed feels frustrating, even when you have a closet full of clothes.
✓ You want to feel confident and put together without spending so much time figuring out what to wear.
Style That Starts Within
Imagine a Wardrobe That Actually Works for Your Real Life
Imagine a Wardrobe That Actually Works for Your Real Life
Imagine opening your closet and knowing exactly what works for your body, which pieces go together, and how to create outfits that feel like you. A wardrobe filled with clothes you love wearing, that fit your lifestyle, and make getting dressed feel easier.

MEET ERICA BALL
Personal Style Is How You Show Up
With over 17 years of styling experience and a background in psychology, I bring a unique perspective to helping people discover their personal style.
My career began in the Los Angeles Entertainment Industry, styling celebrities for film, television, and commercials. Today, I bring that experience to my personal styling clients, helping them navigate changing bodies, lifestyles, and seasons of life.
I believe great personal style starts with understanding yourself. My approach isn’t about following trends or buying more clothes. It’s about discovering what works for your body, your personal style, and your everyday life so you can build a wardrobe that truly feels like you.
THE PERSONAL STYLING EXPERIENCE
From a Closet Full of Clothes to a Wardrobe
That Makes Getting Dressed Easy
From a Closet Full
of Clothes to a Wardrobe That Makes Getting Dressed Easy
You don’t need to start over or buy an entirely new wardrobe. You need to understand what works for you, what doesn’t, and how to be intentional about what you bring into your closet.
My personalized styling process is designed to take the frustration and overwhelm out of getting dressed. Together, we’ll create a wardrobe that reflects who you are today, fits your lifestyle, and makes putting outfits together feel easy.
01. Personal Style Assessment & Closet Edit
We’ll start by clarifying your personal style, what works for your body, and how you want your wardrobe to reflect who you are today.
Together, we’ll go through your closet, identify what’s working, and make intentional decisions about what stays and what to let go of.
You’ll also receive a Personal Style Assessment that helps you understand your style, what works for your proportions, and the styles, colors, and details to look for when getting dressed or shopping in the future.
02. Shop Intentionally for What’s Missing
Once we know the missing gaps in your closet, I’ll create a personalized shopping list and source pieces that complement your existing wardrobe.
Every recommendation is carefully selected for your personal style, body, lifestyle, and budget. The goal isn’t to buy more clothes. It’s to find the right pieces you’ll reach for and make it easy to put together outfits for every part of your life.
03. Putting It All Together
We’ll create outfits for the different parts of your life, combining pieces you already own with your new additions.
You’ll learn why certain combinations work, how to style your clothes in different ways, and how to create outfits without second-guessing yourself.

THE END RESULT
Imagine Wearing Everything in Your Closet
Instead of reaching for the same few outfits, everything in your closet is something you love, know how to style, and feel good wearing.
A closet where 100% of your clothes earn their place.
And because personal style is about more than clothing, my approach is supportive, non-judgmental, and tailored to where you are in life. Whether your body has changed, your lifestyle has shifted, or you’ve lost touch with your style, we’ll build a wardrobe that feels right for you now.
You’ll walk away with more than outfits. You’ll have the clarity to know what works, the confidence to put it together, and the knowledge to shop intentionally moving forward.
Ali A.

“I’m a busy mom of two, and I had gotten to a point where I didn’t like how any of my clothes fit. I spent two years trying to hide myself in anything flowy or athleisure. I felt sloppy and dreaded having to get dressed. Erica took to heart how I needed my clothes to function based on my lifestyle. She knew which brands to buy and where to shop to help me make the most of my budget. She is not at all judgmental, and I have never felt more confident when putting together outfits.”
Abigail R.

“Before working with Erica, getting dressed felt really difficult. After years of working from home, my wardrobe had quietly depleted to the point where I was living in sweatpants and sweatshirts. On weekends, when I actually wanted to look cute and put-together, I just didn’t have the options to make it happen.
Erica was incredibly supportive and really took the time to understand what I wanted to feel in my clothes. She built me a wardrobe full of versatile basics, but also included pieces I truly love and get excited to wear.
I once again have options that feel like me. Highly recommend Erica to anyone who’s lost their wardrobe along the way and wants to find their style again.”
Beth K.

“I reached out to Erica several months after my home and belongings, including my entire wardrobe, burned in the Eaton Fire. I wanted to be intentional and thoughtful about rebuilding my wardrobe.
Erica’s kindness put me at ease from the start. She understood my goals, my style, and I felt very comfortable having her in my home as we started building a wardrobe that felt like me.
I finished our time together feeling confident that I had learned concepts that will help me shop for clothes in the future. When I approach my closet now, it is not with dread, but rather with excitement, knowing that I feel confident, classy, and comfortable in my new clothing.”
Karen P.

Erica helped me so much! I’m not sure I ever really could figure out prior to working with her what my style was, and why certain things I bought didn’t work for me, and therefore, I didn’t wear them. So much wasted money over the years – wish I had found her years ago! It is so much easier to get dressed. I feel confident, polished, and less stressed getting dressed. Life changing! I am in love with my new clothes- so much easier getting dressed and less stressful! Can’t thank her enough. I’m seriously so happy.
Tina G.

As a working mom of two, I dreaded school events, vacations, and even just day-to-day life because I knew figuring out what to wear would be a source of stress and disappointment. When I met Erica, she took a very compassionate and proactive approach to understanding my personal goals and concerns. I felt like years of stress over my wardrobe just melted away.
Now, I look forward to events simply because I know I will not only feel comfortable in my outfit, but I also feel confident about how it looks and matches my personality! I really can’t say enough about how life changing working with Erica has been.
Emily K.

Erica is an amazing stylist and person all around! She helped me do a full closet overhaul and made it easy and fun to get dressed again! I was at a place where I had outgrown my old style, and my closet was filled with so many things I didn’t wear.
Together we created so many different outfits that I can mix and match from 1/3 of the clothes that I had before. It turns out less is really more!! Now I don’t stress about what to wear everyday and I have Erica to thank.
Elizabeth C.

Before working with Erica, I was stuck in a rut, wearing the same black t-shirts and jeans that didn’t fit quite right. I felt unhappy with how I looked but didn’t have the time, skills, or mental bandwidth (especially as a new mom) to figure out what would work better.
After working with Erica and updating my wardrobe, getting dressed in the morning has become so much easier, and something I actually enjoy. I feel more confident and put together every day.
I especially appreciated how she showed me how to style my clothes and pair pieces together. We even took photos of outfit combinations, which has made getting ready effortless.
Katie H.

I was wasting A LOT of time and money trying and failing to create a cohesive wardrobe that felt easy, stylish, professional, and personalized. Despite my best efforts, I never felt like my best self in the clothes that I owned.
Erica took the time to understand my needs as a mother, remote tech worker, and wildfire evacuee, and helped me assemble and style a new wardrobe that has not only made getting dressed simple but has also helped me change my longer-term purchasing and styling habits for the better. It has been such a relief to work with her. A huge weight has been lifted off my shoulders!
Allie D.

I used Erica’s personal styling services to help do a thorough closet clean out and makeover with new clothes. Before Erica came, I dreaded going into my closet to pick out an outfit to wear and never felt satisfied with my selection or the end result. Now, after using Erica’s services, I love walking into my closet and never stress over what I’m going to wear. Erica was supportive, thorough, and encouraging in helping me clean out my old wardrobe and start over, and I loved the items Erica chose for me.
Becky W.

Before working with Erica, I would grab a sweatshirt and jeans because it felt easy. She helped me let go of old, ill-fitting, and outdated pieces without any judgment, and she had a great eye for what to keep and how to style it. Now, I have a wardrobe filled with stylish, put-together outfits that are just as easy to throw on but make me feel so much more confident and put-together. She introduced me to more flattering options that suit my lifestyle and personality without making getting dressed feel overwhelming.
Valerie M.

When I reached out to Erica, I was at my wits’ end. My 13-year-old twin girls had 8 dresses in their closet made by a seamstress we hired to replicate dresses they liked wearing! No tops, no skirts, no cute shoes or boots, nothing.
Erica listened to the girls explain their desires to broaden their wardrobes and made them feel at ease since they were slightly fearful of change. Erica opened up a new world of options for them, and now they have cute skirts, tops, and boots. Now my girls can head into high school next year with a budding fashion identity.
Denise L.

My wardrobe was a collection spanning over a decade. With kids, relocations, and job changes in between. I wanted an outside perspective to help me reset my wardrobe and better fit my personal and professional lifestyle.
After working with Erica, dressing out of my wardrobe is fun and fast. I have fewer pieces than the overwhelm from before, but I have all the pieces I need. Everything works together so easily. I’m no longer defaulting to the same few pieces on repeat. I have a far better understanding of how to wear pieces and put outfits together, and I feel so much more comfortable and confident!
Ready for a Wardrobe That Works for You?
Let's talk about what's not working in your wardrobe, what you'd like to change, and how I can help.
STYLED FOR



