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Personal Styling by Erica Ball
A More Intentional Approach to Personal Style
Your body, lifestyle, and personal style are unique. With over 17 years of experience, I help you understand what works for you and build an intentional wardrobe that makes getting dressed easier, shopping more purposeful, and feeling confident in your clothes second nature.














This Is for You If…
✓ You have plenty of clothes but keep reaching for the same few pieces.
✓ Your body or lifestyle has changed, and your wardrobe no longer feels like you.
✓ You’re unsure what works for your body, what to buy, or where to shop.
✓ You’ve spent money on clothes you loved in the store but rarely wear.
✓ Getting dressed feels frustrating, even when you have a closet full of clothes.
✓ You want to feel confident and put together without spending so much time figuring out what to wear.
Style That Starts Within
Imagine a Wardrobe That Actually Works for Your Real Life
Imagine a Wardrobe That Actually Works for Your Real Life
Imagine opening your closet and knowing exactly what works for your body, which pieces go together, and how to create outfits that feel like you. A wardrobe filled with clothes you love wearing, that fit your lifestyle, and make getting dressed feel easier.

MEET ERICA BALL
Personal Style Is How You Show Up
With over 17 years of styling experience and a background in psychology, I bring a unique perspective to helping people discover their personal style.
My career began in the Los Angeles Entertainment Industry, styling celebrities for film, television, and commercials. Today, I bring that experience to my personal styling clients, helping them navigate changing bodies, lifestyles, and seasons of life.
I believe great personal style starts with understanding yourself. My approach isn’t about following trends or buying more clothes. It’s about discovering what works for your body, your personal style, and your everyday life so you can build a wardrobe that truly feels like you.
THE PERSONAL STYLING EXPERIENCE
From a Closet Full of Clothes to a Wardrobe
That Makes Getting Dressed Easy
From a Closet Full
of Clothes to a Wardrobe That Makes Getting Dressed Easy
You don’t need to start over or buy an entirely new wardrobe. You need to understand what works for you, what doesn’t, and how to be intentional about what you bring into your closet.
My personalized styling process is designed to take the frustration and overwhelm out of getting dressed. Together, we’ll create a wardrobe that reflects who you are today, fits your lifestyle, and makes putting outfits together feel easy.
01. Personal Style Assessment & Closet Edit
We’ll start by clarifying your personal style, what works for your body, and how you want your wardrobe to reflect who you are today.
Together, we’ll go through your closet, identify what’s working, and make intentional decisions about what stays and what to let go of.
You’ll also receive a Personal Style Assessment that helps you understand your style, what works for your proportions, and the styles, colors, and details to look for when getting dressed or shopping in the future.
02. Shop Intentionally for What’s Missing
Once we know the missing gaps in your closet, I’ll create a personalized shopping list and source pieces that complement your existing wardrobe.
Every recommendation is carefully selected for your personal style, body, lifestyle, and budget. The goal isn’t to buy more clothes. It’s to find the right pieces you’ll reach for and make it easy to put together outfits for every part of your life.
03. Putting It All Together
We’ll create outfits for the different parts of your life, combining pieces you already own with your new additions.
You’ll learn why certain combinations work, how to style your clothes in different ways, and how to create outfits without second-guessing yourself.

THE END RESULT
Imagine Wearing Everything in Your Closet
Instead of reaching for the same few outfits, everything in your closet is something you love, know how to style, and feel good wearing.
A closet where 100% of your clothes earn their place.
And because personal style is about more than clothing, my approach is supportive, non-judgmental, and tailored to where you are in life. Whether your body has changed, your lifestyle has shifted, or you’ve lost touch with your style, we’ll build a wardrobe that feels right for you now.
You’ll walk away with more than outfits. You’ll have the clarity to know what works, the confidence to put it together, and the knowledge to shop intentionally moving forward.
Ali A.

“I’m a busy mom of two, and I had gotten to a point where I didn’t like how any of my clothes fit. I spent two years trying to hide myself in anything flowy or athleisure. I felt sloppy and dreaded having to get dressed. Erica took to heart how I needed my clothes to function based on my lifestyle. She knew which brands to buy and where to shop to help me make the most of my budget. She is not at all judgmental, and I have never felt more confident when putting together outfits.”
Abigail R.

“Before working with Erica, getting dressed felt really difficult. After years of working from home, my wardrobe had quietly depleted to the point where I was living in sweatpants and sweatshirts. On weekends, when I actually wanted to look cute and put-together, I just didn’t have the options to make it happen.
Erica was incredibly supportive and really took the time to understand what I wanted to feel in my clothes. She built me a wardrobe full of versatile basics, but also included pieces I truly love and get excited to wear.
I once again have options that feel like me. Highly recommend Erica to anyone who’s lost their wardrobe along the way and wants to find their style again.”
Beth K.

“I reached out to Erica several months after my home and belongings, including my entire wardrobe, burned in the Eaton Fire. I wanted to be intentional and thoughtful about rebuilding my wardrobe.
Erica’s kindness put me at ease from the start. She understood my goals, my style, and I felt very comfortable having her in my home as we started building a wardrobe that felt like me.
I finished our time together feeling confident that I had learned concepts that will help me shop for clothes in the future. When I approach my closet now, it is not with dread, but rather with excitement, knowing that I feel confident, classy, and comfortable in my new clothing.”
Ready for a Wardrobe That Works for You?
Let's talk about what's not working in your wardrobe, what you'd like to change, and how I can help.
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